Strategy Before Screens: Montee Fiely Talks Content, Communication, and Airport Innovation with Regional Gateway’s Chloe Greenbank

How can airports improve their passenger communication?

Montee Fiely answered this question and shared key insights on how leading airports are making the most of their digital signage in his interview with Regional Gateway’s Chloe Greenbank.

“Digital content hasn’t been recognized as a need ... with the tools we have today, content is really important. You have to understand and think about what you’re going to do with the content, how you’re engaging passengers. It’s how you’re going to maximize your ROI.”

From Static Screens to Strategic Systems

Airport signage has operated on disjointed systems for decades. Each system served it’s purpose, such as FIDS or advertising, but they were siloed, rigid, and reactive, leaving passengers to navigate fragmented experiences.

Now, airports are outgrowing legacy signage systems.

As Montee emphasized, airports need new strategies and tools to manage content and create consistency across the terminal or multiple terminals. That’s why we created Passenger360, the most intelligent digital content management system (DCMS) exclusively for airports.

Connected content makes it easier for airports to create exceptional passenger experiences. From reducing stress in security to boosting concession revenue to creating immersive experiences for major events, smart systems make it easier for airports to proactively meet passengers’ needs.

“I call it Synect Everywhere. No matter what the digital canvas is, DCMS can drive and manage that content: all of your –IDS, your FIDS, BIDS, GIDS, and so on, advertising assets, rental car facilities, toll booth LEDs. This eliminates those silos and gives you greater control. You can use a screen for any type of content.”

Content Improves Outcomes

Montee emphasized that content is a strategic tool that drives measurable results across the airport:

• Customer satisfaction

• Operational efficiency

• Revenue generation

• Brand elevation

As he shared, airports of all sizes can create greater success with Synect’s content-first strategy. Over the past decade, Orlando International Airport (MCO) has scaled their content strategy to create one of the best airport passenger experiences in the country, with Passenger360 powering more than 2,100 screens across the airport.

At Southwest Wyoming Regional Airport (RKS), Synect helped launch a content-first experience to celebrate the terminal’s recent upgrade. Now, every passenger gets a hometown welcome to the Cowboy State.

Chloe said it best during the interview:

“It’s ... that seamless passenger experience. Making everything flow as it should.”

Preparing for What’s Next

Smart content strategy is helping airports prepare for the future. With a decade of major events on the horizon, American airports are exploring new ways to celebrate with passengers and maintain smooth operations. Montee shared how Synect’s experiential design helps:

“Think about all the things you can do to prepare for a major event. You could have a soccer ball flying behind the scenes [of your digital content] without disrupting it. It’s unique experiences that set themselves apart. These things get noticed. They get press. They could get picked up on social media. It’s all about elevating that brand.”

Seamless Journeys with Smart Systems

Synect is dedicated to helping airports create better experiences. Our solutions are designed to meet passengers’ needs before the passenger is aware they exist. We help airports create strategic content and seamless passenger experiences.

Watch the full interview to hear how Synect is helping airports think bigger, communicate smarter, and prepare for the future.