Change starts with strategy. Not screens.
Passenger volumes continue to increase. And their expectations are higher than ever.
Airports are facing unprecedented pressure to maintain smooth operations in every situation.
“Upgrading from Traditional FIDS and Legacy Digital Signage? Why Content Strategy is Vital When It’s Time to Invest in a Digital Ecosystem” was a standing-room only event at FTE Global 2024. By popular demand, the full panel is now available with a Quick-Start Guide to help you build your new strategy.
Our panel of industry experts shared how content-first strategy is helping:
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Engage passengers
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Influence behavior
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Enhance experiences
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Improve operations
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Optimize IT investment
Complete the form to access the recording AND our exclusive Content Strategy Quick-Start Guide.
In less than an hour, you’ll be ready to start building better passenger communication.
Enhanced Operations.
Future-Proof Communication.
Better Experiences.
What You’ll Learn from the Full Panel
Synect’s rockstar panel shared the transformative power of content-first strategy on stage at FTE Global. In the recording, you’ll hear:
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Yahav Ran define “The Importance of a Content-First Strategy” and Synect’s approach to high-impact content.
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Mike Youngs share DFW’s content-first strategy work influences “The Role of System and Infrastructure” and how they “Built to Scale”.
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Faith Varwig describe “The Consequences of Delaying Content Discussions.”
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Rob Bischoff outline how content-first strategy has changed Gensler’s approach to tech in “Benefits of Prioritizing Content Strategy”.
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Austin Gould discuss how content changes communication in "Putting it All Together to Enhance Operations and Increase Responsiveness.”
This panel contains critical insights for airport leaders, consultants, and technology decision-makers. Whatever’s next—planning a new facility, expanding an existing one, or upgrading legacy systems—starts here, with strategy.
Watch the full session and start building your strategy today.
What You’ll Learn from the Quick-Start Guide
No time? No worries. When you get the recording, you’ll get a two-page guide to help you start building your content strategy even faster.
Read all the essential info to help you get started. Print it and share it with your peers. Take it along to your next strategy session.
In minutes, you’ll be ready to transform your content.
Start now. Start with strategy.
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