Passenger360 by Synect: Smarter Content Management for Modern Airports
Updated: Oct 20
Airport digital signage needs to do more than display information. It should help passengers understand where to go, what to do, and what to expect next. It should also give airport teams the flexibility to respond as operational conditions change.
Passenger360® by Synect is a next-generation digital content management system (DCMS) custom-built for airports. It brings essential travel information, engaging content, and intelligent content management into one connected platform that integrates:
High-impact content strategy
Diverse, multilayered content
Intelligent content management
A scalable future-ready foundation
Passenger360 brings content, displays, airport data, schedules, users, and workflows into one connected platform, helping airports replace fragmented legacy systems with communications that are easier to manage, more useful to passengers, and built to evolve.
Start With Airport and Passenger Needs
Implementing Passenger360 starts with understanding the airport’s business goals, operational realities, and passenger experience.
Synect works with airport teams to determine what information passengers need, where they need it, and how it should be delivered. This helps ensure the system fits within existing infrastructure and workflows while also supporting future opportunities.
Starting with strategy helps airports make smarter decisions about content, displays, systems, and digital signage investment.
Create Airport-Wide Communication
Passenger360 helps airports create connected communication and more cohesive passenger experiences.
From curbside, to check-in, to security, wayfinding, FIDS boards, gates, baggage claim, and beyond, the platform can scale throughout the airport. It can be implemented in phases, and it provides a flexible foundation for the future.
It can serve, control, and synchronize an unlimited number of LCD, LED, or other displays in unlimited configurations, ranging from a single display to massive video walls, all from a central location. Passenger360 is capable of management, delivery, and playback of various and near-unlimited content types, including large-format video and multimedia, dynamic and automatically updated travel-related data, manual inputs, interactive experiences, and more.
Pasenger360 integrates with third-party data sources, including resource management systems, and systems such as the airport operations center (AOC), Airport Operations Database (AODB), Flight Information Display (FIDS), Gate Information Display (GIDS), Baggage Information Display (BIDS), AV systems, and more. It also offers robust reporting and monitoring capabilities.
That connectivity allows communications to respond to real-world conditions. Real-time operational information can update displays without requiring manual intervention. For example, flight schedules can help determine which airline branding appears at a common-use counter. Flight origin information can inform automatic updates to multilingual content.
Passenger360 by Synect is Built for Airports and Designed to Evolve
Passenger360 is the only DCMS built to run at the speed of airports.
Airports need systems that can connect multiple stakeholders and data sources, respond to changing conditions, support human controls, and grow alongside facilities and passenger needs. Passenger360 provides centralized content management, automation, integrations, governance, monitoring, and flexible deployment within one platform.
That gives airports the freedom to modernize in phases instead of treating every new display, terminal, or communication need as a separate project.
Passenger360 is already helping leading airports create connected visual communication across check-in, security, gates, customs, baggage claim, wayfinding, large-format experiences, and more.
Interested in learning how Passenger360 could work for you? Contact us today.
