Dallas Fort Worth International Airport (DFW) and Synect have won two awards at the Digital Signage Awards for outstanding digital signage campaigns, creative executions, and technical innovations. The two first-place prizes were awarded for our collaboration to deliver smart translated content at key decision points on the DFW passenger journey. The project won for both Creative Execution, Visualization of Dynamic, Integrated Data and Creative Execution, Technical Achievement.
To help DFW’s international and domestic travelers find their way, we worked with the airport’s customer experience team to customize and extend the existing Passenger360® system. The Multilingual Wayfinding solution eases passengers through CBP, Security, and beyond by automatically translating information and messaging. The solution displays up to three other languages at a time. The languages shown are based on the flight schedule and passengers’ country of origin. For example, flights originating from Brazil will automatically drive the signs to display Portuguese and Spanish.
Synect's custom content and visually engaging messaging helps passengers while:
· Heading toward Customs and Border Protection (CBP)
· Exiting CBP for connecting flights or the airport exit
· Choosing security checkpoints
· Recomposing and wayfinding to gates
The solution plays across both LCD and LED displays and includes dynamic data, such as estimated wait times in security lanes, walk times to alternate security checkpoints, and flight information. The information is automatically updated based on airport and TSA systems, helping passengers make quick decisions during their journey.
Our incredible project with the Greater Orlando Aviation Authority for their new Terminal C is also a finalist across multiple categories, including Creative for Visual Experience and Responsive Spaces. Congratulations to all the winners, and thank you to the Digital Signage Awards and Sixteen:Nine for the award.
These awards are a testament to the power of innovation in visual passenger communication. Get in touch to learn more about how Synect can bring award-winning visual communication to your airport.