EventReady Makes It Easier to Welcome Millions of Passengers During and After Major Events

Major events make major impacts on the passenger journey. As a mega decade of events looms, airports have to prepare for passenger volumes to surge. Plus, they’ll take on an even greater role as the first and last impression of their city for millions of excited travelers.

Events make every passenger touchpoint more important than ever. Airports need smart, simple solutions to maintain smooth operations.

Synect's new solution, EventReady™, helps airports build clearer communication, stronger branding, and better passenger experiences when events raise the stakes.

Keep reading to learn how.

What is EventReady?

EventReady is Synect’s custom airport event experience solution. It combines our premier airport communication solutions to greet, guide, engage, and support passengers at scale. AI-augmented assistants answer questions in every language. Custom, multilingual digital content captures passengers’ attention and guides them through their journey while creating new opportunities for sponsored content to shine.

Rather than treating screens as isolated displays, EventReady connects them into a coordinated experience. Screens across arrivals, departures, gates, baggage claim, ground transportation, and other critical passenger touchpoints work together to welcome passengers, share timely information, and celebrate the event.

To support each airport’s goals and infrastructure, we’ve designed EventReady as a modular solution. Airports can start with content-only deployments on existing signage networks or scale with Synect’s Passenger360 digital content management system for centralized control, smart features, and more advanced content orchestration.

How Does EventReady Help Airports Prepare for Events?

Major events add pressure to airport operations. Passenger volumes rise, and many travelers may be visiting the city for the first time. When passengers aren’t sure of where to go or what to expect next, it can cause cascading slowdowns throughout the terminal.

EventReady helps airports prepare by making communication clearer, more responsive, and more inclusive.

Contextual, Multilingual Wayfinding

With EventReady, airports can use dynamic content to welcome and guide passengers. Smart integrations update every piece of multilingual content, switching to the most helpful language based on arriving flights’ origins. This ensures that every passenger can access critical information for the journey ahead.

Together, these updates help travelers move more confidently through the airport. Better communication helps foot traffic flow, reducing congestion and helping queues move faster. Passengers are happier, and airport operations are smoother.

Supportive, Sponsored Content

In addition to enhancing passenger experiences, EventReady helps airports drive new revenue with sponsorship-ready content. Event-themed displays support premium partnerships and promotions that build on existing enthusiasm, building better passenger experiences while helping airports grow non-aeronautical revenue.

Building Better Passenger Experiences Requires Smart Content

Exceptional passenger experiences don’t happen by accident. Airports create them through thoughtful planning, smart content strategy, and tools that support passengers and operations.

EventReady helps airports make every screen more useful, more welcoming, and more connected to the passenger journey. During major events, clear communication makes the difference between a stressful journey and a seamless one.

Every airport and every event is unique. That’s why we designed EventReady to be one of our most flexible solutions. Airports can choose exactly what they need:

• Content-only deployments use existing displays and systems to share fresh, event-themed content.

• System upgrades give airports access to Passenger360™, the only DCMS built to operate at the speed of airports, to centralize content control.

• Mobile and AI add-ons augment other content programs to give passengers the modernized experiences they expect.

  
  

Get EventReady

As airports prepare for the upcoming mega decade of events, they need better ways to inform, guide, and engage passengers while supporting operations and creating new commercial opportunities. EventReady helps them ensure the right content is in the right place at the right time to make every screen part of the celebration.

If you’re preparing to host a major event, Synect can help you become EventReady. Speak with our team today to get started.